The Plaster Portal

Milhoan Design built a Webflow + Outseta platform for New Age Artisans, launching an LMS, e-commerce, and memberships to grow MRR and streamline customer engagement.

Date
April 15, 2023
Illustrator
Photoshop
Webflow

Executive Summary

New Age Artisans partnered with Milhoan Design, leading Webflow developers based in Bozeman, Montana, to build a modern, scalable digital platform powered by Webflow and Outseta. This transformation streamlined customer engagement, integrated e-commerce, and launched a membership-driven LMS for both online and in-person plaster courses. The result: a cohesive system that unified sales, support, and education, driving revenue growth and expanding the brand’s global reach.

From Solo Artisan to Global Educator

Founded in 2004 as a one-man operation, New Age Artisans has grown into a recognized authority in natural plaster craftsmanship. The company’s commitment to quality, eco-conscious materials, and artisan education has earned it a loyal following both locally and internationally. As the business evolved, it needed a digital platform that could reflect its artistry—while also generating revenue and enhancing operational efficiency.

Built by Milhoan Design: Webflow Meets Outseta

In 2023, New Age Artisans engaged Milhoan Design, a Bozeman-based development studio specializing in Webflow websites and Outseta integrations, to reimagine its digital presence. The new platform consolidated content, commerce, memberships, CRM, and support into a single ecosystem—something only possible through the flexibility of Webflow and the power of Outseta’s all-in-one SaaS infrastructure.

Key features included:

  • A fully custom Learning Management System (LMS)
  • E-commerce integration with product recommendations tied to course content
  • SSO authentication and email-based signups
  • Member-only store access and gated content
  • Built-in support tools including live chat and help desk

Strategic Planning & Smart Architecture

The project began with detailed wireframing and user flow mapping in Figma, followed by a CMS schema optimized for scalability and search ability. Milhoan Design’s expertise in Webflow CMS architecture and Outseta API workflows enabled the team to:

  • Connect structured content across courses, resources, and product data
  • Implement logic-based access controls for premium content
  • Design a seamless member experience across devices
  • Ensure performance, accessibility, and security across all touchpoints

Custom LMS, Membership Tiers & E-Commerce

Outseta was selected over alternatives like Memberstack for its native support of CRM, email marketing, payments, and access control—all without needing third-party tools. Milhoan Design developed custom logic for course progress tracking, gated videos, and tiered pricing.

Platform features included:

  • Baseline Courses: Introductory content available to subscribers
  • Artist Series: Premium video modules requiring additional payment
  • Early Access: Priority enrollment for in-person classes
  • Members-Only Store: Curated tools and materials only accessible to logged-in members

Results & Ongoing Impact

Since launch, New Age Artisans has seen measurable growth in:

  • Monthly recurring revenue (MRR)
  • Membership signups and course completion rates
  • User satisfaction and customer retention

Thanks to Milhoan Design’s Webflow development expertise and their role as Outseta specialists, the company now operates a digital platform that mirrors the excellence of its craft—positioning it for continued growth in both education and e-commerce.

After years in the field and growing global interest, I created an educational platform to share my plaster trade and leave a lasting legacy. I chose Milhoan Design for their commitment to quality, and together we built a site that's beautifully on-brand, intuitive, and high-performing. It supports both our local contracting sales and The Plaster Portal LMS—now a global, income-generating resource that empowers fellow artisans. I couldn’t be happier.

Jeremy Mistretta

New Age Artisans