The Plaster Portal

Executive Summary

New Age Artisans partnered with Milhoan Design, leading Webflow developers based in Bozeman, Montana, to build a modern, scalable digital platform powered by Webflow and Outseta. This transformation streamlined customer engagement, integrated e-commerce, and launched a membership-driven LMS for both online and in-person plaster courses. The result: a cohesive system that unified sales, support, and education, driving revenue growth and expanding the brand’s global reach.

From Solo Artisan to Global Educator

Founded in 2004 as a one-man operation, New Age Artisans has grown into a recognized authority in natural plaster craftsmanship. The company’s commitment to quality, eco-conscious materials, and artisan education has earned it a loyal following both locally and internationally. As the business evolved, it needed a digital platform that could reflect its artistry—while also generating revenue and enhancing operational efficiency.

Built by Milhoan Design: Webflow Meets Outseta

In 2023, New Age Artisans engaged Milhoan Design, a Bozeman-based development studio specializing in Webflow websites and Outseta integrations, to reimagine its digital presence. The new platform consolidated content, commerce, memberships, CRM, and support into a single ecosystem—something only possible through the flexibility of Webflow and the power of Outseta’s all-in-one SaaS infrastructure.

Key features included:

• A fully custom Learning Management System (LMS)
• E-commerce integration with product recommendations tied to course content
• SSO authentication and email-based signups
• Member-only store access and gated content
• Built-in support tools including live chat and help desk

Strategic Planning & Smart Architecture

The project began with detailed wireframing and user flow mapping in Figma, followed by a CMS schema optimized for scalability and search ability. Milhoan Design’s expertise in Webflow CMS architecture and Outseta API workflows enabled the team to:

• Connect structured content across courses, resources, and product data
• Implement logic-based access controls for premium content
• Design a seamless member experience across devices
• Ensure performance, accessibility, and security across all touchpoints

Custom LMS, Membership Tiers & E-Commerce

Outseta was selected over alternatives like Memberstack for its native support of CRM, email marketing, payments, and access control—all without needing third-party tools. Milhoan Design developed custom logic for course progress tracking, gated videos, and tiered pricing.

Platform features included:

• Baseline Courses: Introductory content available to subscribers
• Artist Series: Premium video modules requiring additional payment
• Early Access: Priority enrollment for in-person classes
• Members-Only Store: Curated tools and materials only accessible to logged-in members

Results & Ongoing Impact

Since launch, New Age Artisans has seen measurable growth in:

• Monthly recurring revenue (MRR)
• Membership signups and course completion rates
• User satisfaction and customer retention

Thanks to Milhoan Design’s Webflow development expertise and their role as Outseta specialists, the company now operates a digital platform that mirrors the excellence of its craft—positioning it for continued growth in both education and e-commerce.