Practical Systems
for Modern Ranching

These articles explore how land-based operations and the businesses that support them implement technology intentionally—building more resilient systems, clearer financial visibility, and stronger decision-making infrastructure.

Article Topics

Operational Foundations

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2
)
Ranching Smarter with Better Data
Build the Structure First

Relational Data & Automation

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2
)
Calculating Water Demand with Airtable
What is Airtable?

Reputation & Communication

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3
)
Why a Website Matters
Build a Reputation That Lasts
The Do’s and Don’ts of AI for Land Enterprises

Direct-to-Consumer Systems

(
2
)
Direct Beef Sales as a System
Margin, Psychology, and Reality of DTC

I help working ranches and the rural businesses that support them leverage modern digital tools to increase income and independence.

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